Native advertising or native advertising is a strategy included in the world of content advertising that arises as a response to some more invasive types of advertising that have been used in an inappropriate way and without thinking too much about the recipient.
Native advertising is a strategy included in the world of content advertising that arises as a response to some more invasive types of advertising that have been used in an inappropriate way and without thinking too much about the recipient.
Differences between content market ing and native advertising
Native advertising acts in a non-intrusive way, bringing information of interest to the user, while content market ing goes into the detail of that information that has previously been brought to the user.
The fine line between native advertising and editorial content
In December 2015, after studying the matter for more than a year, the US Federal Trade Commission (FTC) issued a series of recommendations regarding native advertising. For example, when a business must disclose that it is native advertising and instructions on how to label this type of advertising.
Thanks to this new regulation, it has been possible to identify more clearly when the content is sponsored and when it is not. Although there are still differences, due to the type of words or nomenclatures used in English, such as: “promoted” (“promoted”) and “patronized” (“Sponsor” or “sponsored”). What is certain is that there is now greater clarity and transparency in these forms of advertisements.
How to flip native advertising
In 2014 the New York Times published this article with data and statistics about the lives of women in prisons in the United States. Although the article had journalistic value, it was an advertisement for the Netflix series, Orange is the New Black. A good example of native advertising that has made a lot of noise due to the striking nature of the report and the figures it presented.
Growing trend according to WeAreNativeAds, native advertising will be the fastest growing advertising format on the internet in the coming years, and native ads are expected to be the most demanded type of advertising. We must not forget that native advertising is one of the key disciplines of content advertising, a new approach to content advertising that you should know about.
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Also published on Medium.